Welcome to the
GIS Management Academy
Why Workshops Are Essential for Local Government Leaders
VIEW AVAILABLE WORKSHOPS
The Critical Role of GIS Management
As local governments increasingly rely on geographic information systems (GIS) to drive smarter decision-making, optimize service delivery, and comply with complex regulatory demands, the role of GIS management has never been more critical. The GIS Management Academy Workshops, led by esteemed GIS management consultant Greg Babinski, GISP, offer an unmatched opportunity for local government stakeholders to enhance their operational effectiveness, strategic foresight, and leadership capacity in GIS.
Workshop Design and Target Audience
These workshops—hosted on the ConnectMii online learning platform—are designed specifically for GIS managers, supervisors, and decision-makers who need to ensure their GIS operations are aligned with agency priorities, financially sustainable, ethically grounded, and strategically positioned to deliver long-term value.
Target Audience
  • GIS managers and supervisors
  • Local government decision-makers
  • GIS professionals seeking leadership roles
Workshop Focus
  • Alignment with agency priorities
  • Financial sustainability
  • Ethical GIS practices
  • Strategic long-term positioning
Why These Courses Matter for Local Government
1
Financial Stewardship and ROI Justification
Courses such as GIS Funding, Budgeting & Financial Management and GIS ROI Fundamentals equip attendees with the tools to compete for funding, manage large GIS budgets, and demonstrate quantifiable returns on investment—skills essential in today's budget-constrained public sector.
2
Workforce and Organizational Leadership
With workshops on GIS Staffing Best Practices and the Geospatial Management Competency Model, participants will learn how to build and lead high-performing GIS teams, assess management competencies, and create a sustainable talent pipeline.
3
Strategic and Governance Excellence
From GIS Strategy Management to GIS Governance Best Practices, these sessions teach how to align GIS operations with organizational goals, structure effective governance models, and create actionable, long-term strategic plans.
4
Ethical and Responsible GIS Practice
Courses such as Introduction to the Locus Charter and The GIS Code of Ethics provide critical frameworks for navigating ethical challenges in spatial data usage, privacy, inclusion, and equity—issues that are increasingly scrutinized by both the public and regulatory bodies.
5
Elevating the Value of GIS
Workshops like Manage Your GIS as a Valuable Financial Asset and Promote and Grow Your GIS help professionals effectively communicate the value of GIS across departments and to elected officials, enhancing internal buy-in and long-term program sustainability.
6
Future-Focused Thinking
Sessions like Geographic Theory and Thinking for GIS Managers help managers step beyond the technical and think like geographers—transforming how they approach problem-solving, innovation, and stakeholder engagement.
What Participants Receive
Expert-Led Instruction
2.5 hours of instruction from Greg Babinski, a globally recognized GIS leader and educator
Interactive Learning
With case studies, practical tools, and peer engagement
Professional Certification
Signed completion certificate with 0.2 CEUs and 0.05 GISCI points earned
Ongoing Support
Via follow-up Q&A sessions and access to workshop materials
What You Will Receive
Expert Instruction
2 hours of instruction from Greg Babinski, who is a subject-matter expert and workshop author.
Workshop Materials
A copy of the workshop presentation and exercises.
Certification
Upon completion, a signed completion certificate which will indicate the CEUs (0.2) and GISCI points (0.05) earned.
Ongoing Support
An invitation to periodic GIS management Q&A sessions with the instructor and other workshop attendees.
Prerequisites and Recommendations
Who Should Attend
No prerequisites are required to attend GIS Management Academy workshops.
These sessions are recommended for GIS managers, consultants, and academics interested in understanding GIS management.
All courses are held online via the ConnectMii learning platform.
ConnectMii Learning Platform
Access GIS Management Academy workshops on our intuitive and robust online platform, designed to provide a seamless learning experience.
Flexible Access
Participate from anywhere, at your convenience. Our platform is accessible on all devices, ensuring you can learn without limitations.
Interactive Engagement
Engage directly with the instructor through live Q&A sessions and collaborative exercises, fostering a dynamic learning environment.
Rich Resources
Download comprehensive workshop materials, access curated readings, and explore supplementary resources to deepen your understanding.
Secure Your Workshop Places Today!
Faculty
Greg Babinski, GISP
Greg Babinski is a GIS management consultant and founder of GIS Management Consulting Services LLC, located in the greater Seattle area.
Between 1998 and the end of 2021 he served as GIS Manager, GIS Finance Manager, GIS Marketing & Business Development Manager, and GIS consultant for the King County GIS Center in Seattle. Previously he worked for nine years as GIS Mapping Supervisor for the East Bay Municipal Utility District in Oakland.
In 2010, in partnership with the University of Washington Evans School of Public Administration and with partial funding from the State of Oregon, Greg launched the first comprehensive retrospective ROI study of a major GIS operation conducted by a non-GIS financial professional. This study led to an Esri Special Achievement in GIS Award for King County in 2012. He has continued to research and refine GIS ROI methodologies, most recently conducting a multi-agency ROI analysis in the Seattle area.
He holds an MA in geography from Wayne State University. Greg is a GISP – Certified GIS Professional. He is Past President of URISA and founder and Past-Chair of URISA's GIS Management Institute. In 2005 he founded The Summit – the Washington State GIS Newsletter. In addition to GIS consulting, he is a GIS researcher, author, and instructor. He has spoken about GIS management across North America, Europe, Asia and Australia. Greg has taught GIS for Public Policy as an instructor with the University of Washington Evans Graduate School of Public Administration. In his spare time Greg likes "… hiking steep, narrow and dangerous trails that lead high above the clouds to awesome views."
Applied Geographic Thinking
for City & County GIS Leaders
This workshop will help GIS managers and staff leverage geographic theory and thinking to create more value for their agency
Tuesday, October 14, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
Geography is not just a Jeopardy category.
GIS began its development barely 65 years ago, but the scientific discipline of geography began at least 22 centuries ago with the work of Eratosthenes and later Claudius Ptolemy. Throughout that period and accelerating during the past two hundred years, new geographic analysis and theories have provided increased value to our understanding of the finite space that we share on this Earth. Alexander von Humboldt revolutionized our understanding of nature. Isiah Bowman advised Woodrow Wilson and FDR through two world wars and their aftermaths. William Bunge was part of the quantitative revolution in geography and then found new relevance for a regional approach to understanding communities.
Today, as GIS managers, we focus our efforts on acquiring and maintaining spatial data, developing geospatial applications to support our end-users, and managing the technology components that GIS users rely on. Successful GIS managers are life-long learners. But rarely do we think about how geographic theory and basic geographic thinking can make us and our GIS programs more effective and successful.
This two-hour online workshop provides an overview of how thinking 'out of the GIS box' can enable us to be more effective managers and help find new applications of geospatial technology for the agencies that we support. We will review how thinking like a geographer can help us understand and communicate the full potential of GIS. And it will help us instill geographic thinking in the staff that we manage and the community of end-users that we support.
Audience
GIS managers and geospatial professionals who want to learn how understanding geographic theory can make them more effective.
Topics Covered
Introduction and grounding exercise
The short history of GIS
The long history of geography
The curious decline of geography as an academic discipline
Overview of geographic theory of use to GIS managers and professionals
Case studies of how geographic thinking improves GIS services
Key resources to learn more and keep connected to geographic thinking
Call to action
Open discussion
Funding & Budgeting for
Government GIS Programs
This workshop introduces the essentials of GIS funding, budgeting, and financial planning and management for effective GIS managers.
Thursday, October 16, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
This workshop introduces the fundamentals of GIS funding, budgeting, and financial planning and management for GIS managers. It is intended for GIS managers of public agencies, non-profits, and private companies. Every GIS operation competes for financial resources from the agency or business that it serves. Just as the technical aspects of GIS may be mysterious to the uninformed, understanding and navigating financial processes may be a challenge for GIS managers and leaders.
Enterprise GIS is expensive to develop, maintain, and operate. Even small-to-medium-sized cities, counties, and regional agencies have invested millions of dollars to develop their GIS capabilities, and they can have large annual operating budgets. The good news is that many recent third-party studies have proven that GIS delivers significant financial return on investment (ROI) to organizations that deploy it as an enterprise business-support tool. But competing for financial resources and managing them well is a key responsibility of any manager, including GIS.
This workshop will enable GIS managers to navigate the financial aspects related to GIS confidently, to understand weekly, monthly, and annual financial processes, and to compete effectively for the financial resources needed to achieve their business goals.
The information provided in this workshop aligns with related processes and competencies found in the GIS Capability Maturity Model and the Geospatial Management Competency Model.
Audience
IT directors/managers, GIS managers, decision makers, and finance managers who want to understand the funding, budgeting, and financial aspects of GIS operations.
Topics Covered
  • The finites of GIS and the agencies that they serve: space, time, and money
  • Budget process overview - who are the players and who are the referees?
  • Understanding formal budgets and virtual budgets
  • Funding GIS - where does the money come from?
  • GIS funding models
  • GIS expenditures - what is the money used for?
  • Your GIS financial plan
  • Creating effective budget proposals - written and verbal
  • Accounting essentials for GIS managers
  • Grants and grant funds management
  • Exercise: Attendee discussion and feedback
Proving Public Value:
GIS ROI Essentials for Local Government
GIS managers will learn how to document ROI to demonstrate the value of their GIS and to advocate for future financial support.
Wednesday, October 22, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
Show me the money! A geographic information system in any government agency, non-profit, or private company competes for financial resources. GIS managers must be able to articulate the many qualitative and quantitative benefits that GIS provides. But ultimately GIS needs to show the financial benefits that it provides to decision makers. How does a highly competent GIS manager accomplish this?
GIS management is a challenging profession. Effective GIS management is a critical success factor for an agency to leverage the potential of its investment in geospatial data and technology and to maximize GIS ROI. Adequate financial support is a key factor for a successful GIS. This is a key GIS management responsibility.
This GIS Management Academy™ workshop introduces the use of return on investment (ROI) analysis methods to document the net financial benefits that an agency might achieve from its GIS. In this workshop we will review the types of benefits that GIS provides. We will focus on recent (non-GIS industry) literature that documents the significant ROI from GIS at various social and institutional levels.
A major portion of the workshop will demonstrate a simple, objective methodology that has been used to quantify and report GIS performance metrics and ROI. This demonstration will include the use of a custom Excel Spreadsheet template that will be provided to all students who complete the workshop. After the workshop each attendee will have the tools and framework to input data to document their GIS ROI.
This GIS Management Academy™ workshop aligns with several of the competency clusters included in the US Department of Labor Geospatial Management Competency Model (GMCM) including:
  • Performance Management
  • Communication
  • Relationship Management
  • Political Skills
  • Financial Management
Enterprise GIS is expensive to develop, maintain, and operate. Even small-to-medium-sized cities, counties, and regional agencies have invested millions of dollars to develop their GIS capabilities, and they can have large annual operating budgets. Many recent third-party studies have proven that GIS delivers significant financial return on investment (ROI) to organizations that deploy it as an enterprise business-support tool. Register for GIS ROI Fundamentals from the GIS Management Academy™ today.
Audience
Current GIS managers, supervisors, and coordinators, and those who aspire to a successful career in GIS management. Also, agency budget and finance managers and senior agency stakeholders interested in understanding the quantifiable financial benefits from geographic information science and technology.
Topics Covered
  • How organizations achieve their goals and objectives
  • Budgets as tools to allocate resources within organizations
  • The societal benefits of GIS
  • Non-financial
  • Financial benefits across society
  • Financial benefits within organizations
  • Fundamentals of estimating future GIS benefit-cost analysis
  • Return on investment basic concepts
  • Fundamentals of calculating actual return on investment (with demonstration)
  • Quantifying GIS costs
  • Quantifying GIS financial benefits
  • Practical considerations of using GIS ROI as a decision support tool
  • Methods of displaying and comparing results
  • Exercise: Attendee discussion and feedback
Building the Team:
Staffing Models for Municipal & County GIS
GIS managers will learn best practices for staffing.
Friday, October 24, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
The hiring, development, or promotion of your staff members is the most important decision you will ever make as a GIS manager.
1
2
3
4
5
1
Leadership
2
Team Building
3
Hiring Practices
4
Job Classifications
5
Staff Competencies
Your personal competency and effectiveness as a GIS manager are judged by the team that you assemble and lead, and the goals and objectives your team accomplishes.
You will be working with the team that you have assembled for many years. Your career success and the success of your team depends on your leadership and management effectiveness in this critical competency area. The people resources that you assemble and develop are the most valuable asset that your GIS has.
This two-hour online GIS Academy™ workshop provides a clear foundation and action-based structure for GIS managers to plan, assemble, motivate, and lead an effective GIS team now and into the future.
Audience
Current GIS managers, supervisors, and coordinators who want to assemble a winning GIS team.
Topics Covered
  • Introduction
  • Background to the topic
  • The messy world of job titles, classifications, descriptions, and duties
  • GIS staff competencies
  • Aligning your team with your goals and objectives
  • The Moneyball approach to building your team
  • Hiring your team
  • GIS team performance – aligning your team with your goals (and with theirs)
  • GIS team motivation – put yourself in the shoes of your team members – what do they want?
  • Case Studies
  • Open Discussion
Driving Adoption: Growing GIS Use Across
City & County Departments
This workshop introduces proven strategies and methods to promote and grow your government agency or private company GIS operation
Tuesday, October 28, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
GIS managers have a responsibility to ensure that key decision makers know the value that GIS provides and what new things it can do for them in the future. Why? So that they are always eager for more! But marketing and business development are competencies that are not often taught.
Whether we work for a local, state, provincial, or federal government agency, non-profit, or private company, we as managers know the many benefits that GIS provides to our enterprise. But put yourself in the position of others within the enterprise. If you are a company manager, elected official, public works manager, warehouse supervisor, budget analyst, or any of the hundreds of other job titles that also work for the enterprise – what do they know of GIS and of the value that GIS provides?
GIS management is a challenging profession. Effective GIS management is a critical success factor for an agency to leverage the potential of its investment in geospatial data and technology and to maximize GIS ROI. Effective marketing is a key factor for a successful GIS. Promoting your GIS is key geospatial management responsibility.
This GIS Management Academy™ workshop introduces a structured project management approach to promote your GIS services effectively.
This GIS Management Academy™ workshop aligns with several of the competency clusters included in the US Department of Labor Geospatial Management Competency Model (GMCM) including:
Performance Management
Measuring and communicating the impact of GIS initiatives
Communication
Effectively sharing GIS capabilities with stakeholders
Relationship Management
Building strong connections with decision-makers
Business Development
Growing GIS services and applications
Political Skills
Navigating organizational dynamics
Enterprise GIS is expensive to develop, maintain, and operate. Even small-to-medium-sized cities, counties, and regional agencies have invested millions of dollars to develop their GIS capabilities, and they can have large annual operating budgets. Promoting the resources and capabilities of your GIS can increase its benefit and help increase its benefits and solidify the long-term support needed for a sustainable GIS.
Register for the Promote and Grow your GIS for Successful Geospatial Managers workshop from the GIS Management Academy™ today.
Audience
Current GIS managers, supervisors, and coordinators, and those who aspire to a successful career in GIS management.
Topics Covered
  • The importance of developing your GIS brand and building brand awareness
  • Building pride within your GIS
  • Communicating the benefits of GIS
  • Building effective relationships
  • Developing political skills
  • Understanding and managing the business development life-cycle
  • Exercise: Attendee discussion and feedback
GMC Model in Practice: Competency Development Roadmap for
Public‑Sector GIS Leaders
This workshop shows how the GMCM can help you assess your management competencies and prioritize your continual career development.
Thursday, October 30, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
GIS management is a challenging profession. Effective GIS management is a critical success factor for an agency to leverage the potential of its investment in geospatial data and technology and to maximize GIS ROI.
GIS management is often seen as the culmination of a career in GIS – the opportunity to apply geospatial technology to achieve a vision for GIS within an organization, be it a government agency, non-profit, or private company. But any management position, and especially GIS management requires a systematic understanding of the many competencies required to succeed,
This workshop introduces the concept of competency models as a tool to understand the range of individual competencies that an organization needs to succeed in utilizing a specific technology and related business process. We will review a variety of published geospatial competency models.
This workshop will focus on the Geospatial Management Competency Model (GMCM) developed by the URISA GMI Committee chaired by the instructor and adopted by the US Department of Labor Employment Training Administration is 2012. We will discuss the characteristics that distinguish GIS management from IT and other domains within typical government agencies, non-profits, and private industry.
The workshop will describe how the GMCM can help GIS managers assess their own professional strengths and identify priority areas for further competency development. The GMCM can also be used to assess an entire GIS management team.
Through hands-on exercises, workshop attendees will complete an initial assessment of their own geospatial management competencies against the GMCM. Attendees will receive a report based on their input that will allow them to compare their competencies with peers and to plan their future priority competency development.
Enterprise GIS is expensive to develop, maintain, and operate. Even small-to-medium-sized cities, counties, and regional agencies have invested millions of dollars to develop their GIS capabilities, and they can have large annual operating budgets. Many recent third-party studies have proven that GIS delivers significant financial return on investment (ROI) to organizations that deploy it as an enterprise business-support tool.
However, like a sports team, symphony orchestra, or gourmet restaurant, no GIS operation can achieve its potential without effective leadership and highly competent management. GIS operational effectiveness, sustainability, and ROI varies depending on the competency of the geospatial manager.
The relationship of the GMCM to the GIS Capability Maturity Model will also be described.
Workshop attendees will receive copies of the GMCM. An exercise will be conducted during which attendees will be asked to perform an initial confidential self-assessment of their competency by applying the GMCM. This workshop will be of value to those interested in the development, implementation, and use of GIS management professional standards and best practices.
Audience
Current GIS managers, supervisors, and coordinators, and those who aspire to a successful career in GIS management. Also, HR professional and senior management interested in understanding the competencies of a highly effective GIS manager.
Topics Covered
  • What is a competency model?
  • A survey of geospatial competency models
  • The GIS Capability Maturity Model
  • Theory of GIS Management
  • Origins and development of the Geospatial Management Competency Model
  • Exercise: Applying the Geospatial Management Competency Model—Step by Step
  • Methods of displaying and comparing results
  • Exercise: Attendee discussion and feedback
GIS Maturity, Measured:
A Practical CMM Roadmap for Local Government
This workshop introduces the GIS Capability Maturity Model (GISCMM) as a tool for effective GIS management, operations, and metrics.
Wednesday, December 3, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
This workshop introduces a variety of GIS maturity models in common use throughout the geospatial community. It will focus on the GIS Capability Maturity Model (GISCMM) as a tool for effective GIS management, operations, and tracking metrics. Through a hands-on exercise, workshop attendees will complete an initial assessment of their own GIS operation.
Initial
Basic GIS capabilities with ad-hoc processes
Repeatable
Consistent processes with some documentation
Defined
Standardized processes across the organization
Managed
Measured and controlled processes
Optimized
Continuous process improvement
Enterprise GIS is expensive to develop, maintain, and operate. Even small-to-medium-sized cities, counties, and regional agencies have invested millions of dollars to develop their GIS capabilities, and they can have large annual operating budgets. Many recent third-party studies have proven that GIS delivers significant financial return on investment (ROI) to organizations that deploy it as an enterprise business-support tool. However, almost no GIS operation would be considered to be 100% implemented. In fact, most enterprise GIS operations lack important resources to meet all of their potential business needs, their sustainability is uncertain, and ROI varies depending on the maturity of their GIS management practices.
The GIS Capability Maturity Model will be described, along with its relationship to the USDOLETA Geospatial Management Competency Model.
Workshop attendees will receive a copy of a tool to enter assessment values against the GISCMM. An optional exercise will be conducted during the workshop, during which attendees will be asked to perform an initial assessment of their agency by applying the GISCMM. This workshop will be of value to those interested in the development, implementation, and use of GIS management professional standards and best practices.
Audience
IT directors/managers, GIS managers, decision makers, and operational personnel interested in understanding the overall state of their GIS operations.
Topics Covered
  • What is a capability maturity model?
  • A survey of GIS capability maturity models
  • Origins of the GIS Capability Maturity Model
  • The Geospatial Management Competency Model
  • Theory of GIS Management
  • Development of the revised, peer-reviewed GIS Capability Maturity Model
  • Exercise: The GIS Capability Maturity Model—Step by Step
  • Methods of displaying and comparing results
  • Exercise: Attendee discussion and feedback
Governance that Works:
Standards, Stewardship & Policy
for Cities & Counties
This workshop provides a clear understanding of what GIS governance is intended for and how to structure GIS governance for successful GIS.
Friday, December 5, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
An effective governance structure is a key success factor for a GIS organization and for the GIS manager who leads it. But often a GIS operation will take a 'heads-down and hope nobody bothers us' attitude and just focus on developing and maintaining data, developing a small set of apps, and responding to the occasional request for some analysis or a set of maps. Just as often the GIS shop will be overwhelmed by requests for new data, apps, and projects. Is this you?
A GIS manager with leadership and vision will likely hope to accomplish more than what available resources allow. An effective GIS governance structure with meaningful and supportive participation is an invaluable tool for a GIS manager.
This two-hour online GIS Academy™ workshop provides a clear understanding of what GIS governance is intended for, how to structure GIS governance, and how it can become a highly effective tool for successful GIS managers.
Audience
Current GIS managers, supervisors, and coordinators, and those who aspire to a successful career in GIS management.
Topics Covered
Introduction
Overview of governance concepts and importance
Background
Context and history of GIS governance approaches
Mandates
Understanding the formal and informal mandates for GIS
Structure Options
Different models for organizing GIS governance
Membership
Who should participate and how to motivate them
Functions
Key responsibilities and activities of governance bodies
Sponsorship
Securing executive support for governance initiatives
Case Studies
Real-world examples of effective governance
From Vision to Roadmap: Strategic Planning for Government GIS
This workshop outlines the fundamentals of GIS strategic planning and how to turn a plan into action and manage it for positive results.
Tuesday, December 9, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
What is the future vision for your GIS? How do you define success as a GIS manager? We define our lives by the decisions that we make. Decisions can be trivial or life-changing. The ability to envision a future that is different than the present, and then to plan and work to achieve that future is a profound part of a successful career or life.
This new GIS Management Academy™ workshop outlines the fundamentals of GIS strategic planning and, much more importantly, how to manage a GIS strategic plan once it has been developed. Putting your strategic plan into action can become a vital part of how you manage your GIS for continual improvement.
The GIS Strategy Management for Successful GIS Managers workshop is built upon a methodology that creates a clear, concise, and actionable strategic plan that becomes an integral part of how you manage your GIS.
This GIS Management Academy™ workshop aligns with the ‘Strategic Planning and Action’ competency cluster included in the US Department of Labor Geospatial Management Competency Model. Specific GMCM competencies covered include:
Keep abreast of developments that affect your organization.
Apply sound decision-making processes.
Lead creative thinking about geospatial technology opportunities.
Articulate a geospatial technology vision for the organization.
Develop a strategic plan with measurable goals and specific actions.
Implement a strategic planning cycle.
Align geospatial activities to support the organization’s strategic plan.
Adjust the plan in response to changing environment.
Ensure continuity of geospatial operations.
Develop and manage a long-term financial plan.
Audience
Current GIS managers, supervisors, and coordinators, and those who aspire to a successful career in GIS management.
Topics Covered
Why geography matters
Understanding the key assets of every government agency.
GIS strategic planning in context
Why a strategic plan is important for your organization.
Clarity on GIS plan components
Vision and mission, GIS needs assessment, implementation, operations, architecture, financial, and marketing plans.
Transitioning your GIS strategic plan
From an epic event to a routine business process.
Leveraging your GIS strategic plan
Strategies for maximizing its impact and value.
Examples of successful GIS strategic plans
Real-world case studies and best practices.
Exercise: Attendee discussion and feedback
Using the Locus Charter:
Ethical Location Practices in Local Government
This workshop will help GIS professionals understand the Locus Charter and how to apply it for ethical spatial data management and use.
Thursday, December 11, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
This workshop introduces the Locus Charter developed by EthicalGEO and the Benchmark Initiative. In early 2023 URISA joined many other organizations in endorsing the Locus Charter. The GIS Code of Ethics obligates GIS professionals to standards of practice related to society as a whole and to individuals within society. Since the GIS Code of Ethics was published, there has been an explosion of data available for GIS organizations and geospatial professionals. The potential for harm to society and individuals in society has resulted in far-reaching proposals for regulation in many countries.
Ethical Use
Responsible application of location data
Privacy
Protecting individual location information
Equity
Fair representation of communities
Inclusion
Diverse perspectives in spatial analysis
Transparency
Clear documentation of methods and limitations
URISA members, GISPs, and all geospatial professionals may not be aware that they are obligated to actively abide by the GIS Code of Ethics. This workshop introduces how the principles outlined in the Locus Charter can be used to formulate ethical data collection, stewardship, and analysis practices and use cases. The workshop advocates for companies, government agencies, educational institutions, and non-profits to join the Locus Charter Community. Hopefully GIS professionals will advocate for the adoption of the Locus Charter, not just for GIS, but for the entire body of corporate data within their organization.
Audience
All GIS professionals, including those who hold GIS certification (GISP) or other certifications. Also those starting their careers in GIS and wanting to learn about the ethical application of geographic information science and technology. GIS professionals interested in ethical practices related to spatial data management and use.
Topics Covered
  • Introduction and grounding exercise
  • GIS code of ethics and moral imperative
  • Ethical obligations to society and to individuals in society
  • Development of the Locus Charter
  • The 10 guiding principles
  • Emerging Locus Charter Use Cases
  • Beyond spatial data
  • Call to action
  • Open discussion
Treating GIS as an Asset:
Valuation, Lifecycle & Budgeting for Local Govt
This workshop will help GIS professionals manage GIS as a financial asset.
Wednesday, December 17, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
What is the value of your GIS?
GIS is expensive to develop, maintain, and operate. Every year GIS managers are responsible for expenditures for staff, software, technical infrastructure, and data. But rarely do we think about the value of our assets and fluctuations in value from year to year. The good news is we can demonstrate with proven methodologies that GIS provides agencies that use it with significant ongoing return on investment (ROI).
But there is another way to demonstrate the value of our GIS. We can calculate the financial value of the GIS assets that we manage. This two-hour online workshop presents a templated methodology for calculating the financial value of all our GIS resources. The benefits of assessing the value of our GIS include:
  • It is a useful performance metric in itself
  • It aids us in thinking about residual value in our ongoing operatioinal activities
  • It is a useful message for our stakeholders about the value of GIS
  • In the US public agencies might be able to include the asset value of their GIS in their overall financial statements (per GASB 51).
A GIS manager with leadership and vision will need to understand and communicate the overall value of the GIS asset that they are responsible for.
This two-hour online GIS Academy™ workshop provides a clear understanding of what GIS assets are. It presents a templated methodology to calculate and communicate the overall value of your GIS. Calculating GIS ROI and the value of your GIS asset provides significant "good news" that you can use to build support for your GIS and keep it growing into the future.
Audience
GIS managers and geospatial professionals who want to learn how to calculate the asset value of their GIS and to use GIS asset value metrics for both performance management and to promote and grow GIS use.
Topics Covered
  • Introduction
  • Background to the topic
  • How much does GIS cost?
  • What is the value of GIS?
  • Best-run government and companies
  • GIS ROI
  • Asset Value
  • GASB-51
  • Templated approach to calculating GIS asset values
  • Staff
  • Hardware
  • Software
  • Data
  • Other asset types
  • Updating GIS asset values
  • Reporting your GIS asset value
  • Open Discussion
GIS Ethics in Government:
Scenario‑Based Workshop for Practitioners
This workshop will help GIS professionals understand the GIS Code of Ethics and prepare them to apply it when circumstances require.
Friday, December 19, 2025
10:30 am - 1:00pm Pacific Time
About this event
Goals and objectives of this workshop
This workshop will help GIS professionals understand the GIS Code of Ethics and prepare them to apply it when circumstances warrant. During the past few years several high-profile cases related to the GIS Code of Ethics have been publicized. Are you prepared to act if placed in a situation that might require you to violate the Code? Are you able to discuss the Code with employers, colleagues, and customers to frame the ethical limits of applying geographic information science and technology?
One characteristic of any profession is an understanding of both the potential good and harm that its practitioners can cause. More than 2300 years ago the Hippocratic Oath came into use in the medical profession. Even pirates, within the perverted logic of their profession, saw the need for a pirate's code. More recently media ethics and the meaning of the Law Enforcement Code of Ethics have been the subjects of public debate.
More than 20 years ago, URISA took the lead to convene a taskforce to develop the GIS Code of Ethics. It has since been endorsed by many professional organizations. Adherence to the Code is a requirement to become a certified GIS Professional (GISP).
We will begin this workshop by discussing the characteristics of a profession and the good and harm that professions can cause. The development and use of codes of ethics through history will be reviewed, leading to their wide use within most professions today.
The GIS Code of Ethics will be reviewed and discussed in detail. We will use case studies to understand the practical application of the various obligations defined in the Code. These include:
Obligations to Society
Promoting public welfare through responsible GIS use
Obligations to Employers and Funders
Delivering quality work while maintaining ethical standards
Obligations to Colleagues and the Profession
Upholding professional integrity and supporting peers
Obligations to Individuals in Society
Respecting privacy and individual rights
A key challenge we will discuss is how to act when our obligations come into conflict with each other.
This workshop is intended to be very interactive. We will go into breakout sessions to discuss our understanding of our obligations and how we might react in potential real-world situations.
We will also discuss the inherent dilemma that the Code creates for anyone who uses GIS for a government agency, non-profit, or private company.
All attendees will receive copies of the workshop slides.
Audience
All GIS professionals, including those who hold GIS certification (GISP) or other certifications. Also those starting their careers in GIS and wanting to learn about the ethical application of geographic information science and technology.
Topics Covered
  • The GIS Code of Ethics in the news
  • What is a profession? Development of 'codes of ethics'
  • Development and adoption of the GIS Code of Ethics
  • What is in the GIS Code of Ethics
  • Discussion of the four obligations
  • Interactive scenarios – applying the GIS Code of Ethics for GIS Professionals
  • Discussion of the future of the GIS Code of Ethics – are changes needed?
  • Exercise: Attendee discussion and feedback
Investing in GIS Leadership
Whether you're overseeing GIS in a small town or a large regional agency, these workshops are a must for professionals who are serious about building a high-impact GIS program. Investing in your GIS leadership today means more resilient, data-driven, and future-ready government tomorrow.